Case Study: Web & Mobile Design

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The firm was in need of a completely new web and mobile presence. I identified takeaways and high-impact opportunities while performing an audit of the current website, as well as comparative and competitive site findings:

Navigation/Flow

Navigation and flow needs to be updated to make it clear how to navigate within the general site as well as within the regional focus. Guiding most prevalent audiences (Client prospects and Recruits) to information they want and need leads to more engagement.

Information Architecture

Improve relationship between general site and regional content/sites through site structure, but also by updating, consolidating, and simplifying information architecture.

Visual Design

Opportunity to further showcase engaging content across visual and interactive elements (video placement, style, layout, color, icons, roll-overs, links, etc.), regardless of device (desktop, mobile, and tablet) makes engagement simplistic and impactful for all users, particularly GenZ/Millennials.

Once complete, the website had new branding and execution of an optimal User Experience.