The firm had an existing internal-only product used daily for brokers, however it was an out-of-the-box execution: functional, however the UI and UX were not only tedious but also lacked proper accessibility requirements.
The firm had an opportunity to build an extensive use of components for reuse: not just for Design, but for Development teams to bring websites to market faster.
For a large financial services firm, analytics showed that while homepage traffic was high, user engagement was very low, with most users not browsing content or engaging in links out of frustration that it didn't speak immediately to their needs.
This real estate holdings firm was in need of a completely new web and mobile presence. I identified takeaways and high-impact opportunities while performing an audit of the current website, as well as comparative and competitive site findings and new branding and website design.